Research Paper Essay Example | Topics and Well Written Essays - 2000 words - 4

Research Paper - Essay Example The underlying purpose of this paper is to try and study the main cause for this behavior among the youth and also research the main reasons that lead to such extreme behavior. With the growing levels of youth using self mutilating as a form of stress relief and a mode of coping with high levels of emotional distress, and the little literature that is available on this issue, this paper aims at contributing as much as possible to assist people with this disorder. The main purpose of the paper is to bring out the causes for this issue and to recommend ways to get over the self mutilating and self cutting behavior. The specific issues that will be discussed in the paper will include the reasons why adolescents go on to become self destructive and prefer to die than to live. Self Destructive here refers to a behavior where the individual tries to hurt themselves in an attempt to take control of their lives. The objective is to understand this behavior and to recommend a solution for the issue. The objective also includes attempting to assist people with the issue and to providing a path to help them realize their problems and find suitable solutions for the issues. The study will aim at highlighting the possible reasons why an individual moves into this stance in life and start to hurt themselves. This will be based on a complete secondary research and an attempt will be made to highlight the various thoughts that have been put forth in the past. The issue of self mutilating and self destructive behavior is one of the least understood and recognized issues. This however has been noted to increase at a staggering rate and the most affected by this fall into the adolescent groups. It has been studied that almost 750 to 1800 adolescents of every 100,000 exhibit this behavior (Suyemoto & Kountz, 2000). This contributes to almost 150,000 to 360,000 students of which 70% of them

Managing and leading change (AEGON need for change) Essay

Managing and leading change (AEGON need for change) - Essay Example This spoke volumes of the kind of success that they would have been able to achieve in the wake of moving towards the UK market. The evaluation of this decision rests solely on the shoulders of the decision makers at AEGON who were doing their best to expand their business realms within different international markets. Since comprehending the environment was mandatory on their part, their next step was to get familiarized with the key issues that they shall be getting used to as far as managing operations were concerned. This is a certain aspect that reduction of uncertainty will come about as a positive step for the sake of managing and leading a positive change, in line with the AEGON case. The theory of managing and leading change is essentially the inherent basis for the sake of AEGON since it wishes to move towards the UK market and explore the market there. Since the people have a diabolical and confusing perspective regarding the life insurance and pensions industry in general , AEGON is marred with such viewpoints on the part of the people and this is where leading a positive change comes in to the equation. It shall resolve the ambiguities that exist within the related domains and create a room of optimism all around. Appointing a new CEO for the UK market is a step in the right direction as it will set the basis for bringing in a new thought process into the fray. Also instituting audit committees would resolve the issues which have sprung up for all the wrong reasons within AEGON for a specified period of time. Essentially speaking, leading and managing change is a difficult process which once undertaken can only rein in positive results for organizations and their top management realms. Hence it would be a good option for AEGON to enter the UK market and make a name for its own self which will be the basis of its success in the years to follow (Marshak, 2004:112). Body 1. Examining the Organizational Changes at AEGON and how these were Useful for the Company in terms of its Growth As far as the organizational changes at AEGON

Inquiry-Based Report (Professional Inquiry and Reflection) Essay

Inquiry-Based Report (Professional Inquiry and Reflection) - Essay Example Secondly, there is commonly a substantial distinction in classes between students who collect good marks and others who do not acquire reasonable grades. Those students who acquire low grades can be further categorized into two. One group belongs to those students who are efficient learners and understand concepts and theories which are being taught to them. Despite their efficient learning, their grades are not sufficient as compared to the other efficient learners. The other category of low grading students is consisting of those students who find it difficult to understand and reflect upon concepts and theories which are taught in class. This signifies two of most critical issues regarding the scope of education which include the role of assessment criteria and those factors which are affecting the learning capabilities of some students in a uniform environment. Regarding to these issues, the research questions for this study are: Why certain theories are emphasized in curriculums ? How assessment and evaluation criteria contribute to the issue of good learning students having lower grades? What factors are causing the distinction among students regarding the understanding of taught concepts and theories in a uniform environment? Conducting research In order to accumulate the information regarding the research question, the assessment of previous literature is essential. Kolb, Alice Y. and Kolb, David A. "Learning Styles and Learning Spaces: Enhancing Experiential Learning in Higher Education." Academy of management learning & education 4.2 (2005): 193-212. Print. In this article, authors are aimed draw a more enhanced implications for experiential learning. A framework of learning space has been introduced to the better understanding of the relationship between students’ learning styles and the learning environment of institution. It proposes that the concept of experiential learning must be applied of whole learning environment. The problem of studen ts with learning and understanding the concept due to any major possible reason, like inequity in race, gender or class, can be addressed through this literature. It also deals with the alterations in the curriculum by which the learning of students is highly associated. Mezirow, Jack. "A Critical Theory of Adult Learning and Education." Adult Education Quarterly 32.1 (1981): 3-24. Print. The author, in this article, illuminates the subjective perspectives of students in their learning processes in the light of Jurgen Habermas’s ideas. The intention and goals of learning and the accusition of learning process in the domain of academic learning of students play a sufficient role in the attainment of good grades. However, the research question regarding the assesment criteria also illuminates the institutional flaws in the description of certain criteria by which students can successfully acquire the information regarding the choice of learning process. Mezirow, Jack. "Transfor mative Learning: Theory to Practice." New Directions for Adult and Continuing Education 1997.74 (1997): 5-12. Print. In this article, a transformative learning process has been proposed by the author in that the stress is upon critical thinking. The article presents that the thinking in order to learn must be comprised of autonomous and critical cognition instead of straight absorption of

Job Order Costing Essay Example | Topics and Well Written Essays - 2250 words

Job Order Costing - Essay Example In job order costing, the key is that the work is done to the customers specifications. As a result, each job tends to be different in nature. Even if the job may seem to be exactly the same at first, often a customer will want a worker to do something different than what was originally thought to be done. For example, â€Å"job order costing is used for construction projects, government contracts, shipbuilding, automobile repair, job printing, textbooks, toys, wood furniture, office machines, caskets, machine tools, and luggage. Accumulating the cost of professional services (e.g., lawyers, doctors and CPAs), also fall into this category† (MAAW, â€Å"What Is a Cost Accounting System?†). Job Order Costing is used by companies where products or services are identifiable by individual units or batches—auto repair, tax return preparation, case in an attorney’s office, ship construction, etc. The costs attributable to a particular job are assigned directly to it. When a job produces a specific quantity for inventory, job order costing permits the computation of a unit cost for inventory costing purposes. When jobs are performed on the basis of customer specifications, job order costing permits the computation of a profit or loss on each order. Since costs are revealed as an order goes through production, these costs may be compared with estimates which were made when an order was taken. Job order costing thereby provides opportunities for controlling costs. It allows the person to help try to keep costs as stable as they can, yet still find a way to make a profit. This ability helps keep both the worker and customer happy, and helps promote a better relationship between the contractor or professional and the person who is paying for the work. This can also help keep costs low, because the customer does not need to pay for services they do not need, even if the professional is capable of doing them. This way, the

Inquiry-Based Report (Professional Inquiry and Reflection) Essay

Inquiry-Based Report (Professional Inquiry and Reflection) - Essay Example Secondly, there is commonly a substantial distinction in classes between students who collect good marks and others who do not acquire reasonable grades. Those students who acquire low grades can be further categorized into two. One group belongs to those students who are efficient learners and understand concepts and theories which are being taught to them. Despite their efficient learning, their grades are not sufficient as compared to the other efficient learners. The other category of low grading students is consisting of those students who find it difficult to understand and reflect upon concepts and theories which are taught in class. This signifies two of most critical issues regarding the scope of education which include the role of assessment criteria and those factors which are affecting the learning capabilities of some students in a uniform environment. Regarding to these issues, the research questions for this study are: Why certain theories are emphasized in curriculums ? How assessment and evaluation criteria contribute to the issue of good learning students having lower grades? What factors are causing the distinction among students regarding the understanding of taught concepts and theories in a uniform environment? Conducting research In order to accumulate the information regarding the research question, the assessment of previous literature is essential. Kolb, Alice Y. and Kolb, David A. "Learning Styles and Learning Spaces: Enhancing Experiential Learning in Higher Education." Academy of management learning & education 4.2 (2005): 193-212. Print. In this article, authors are aimed draw a more enhanced implications for experiential learning. A framework of learning space has been introduced to the better understanding of the relationship between students’ learning styles and the learning environment of institution. It proposes that the concept of experiential learning must be applied of whole learning environment. The problem of studen ts with learning and understanding the concept due to any major possible reason, like inequity in race, gender or class, can be addressed through this literature. It also deals with the alterations in the curriculum by which the learning of students is highly associated. Mezirow, Jack. "A Critical Theory of Adult Learning and Education." Adult Education Quarterly 32.1 (1981): 3-24. Print. The author, in this article, illuminates the subjective perspectives of students in their learning processes in the light of Jurgen Habermas’s ideas. The intention and goals of learning and the accusition of learning process in the domain of academic learning of students play a sufficient role in the attainment of good grades. However, the research question regarding the assesment criteria also illuminates the institutional flaws in the description of certain criteria by which students can successfully acquire the information regarding the choice of learning process. Mezirow, Jack. "Transfor mative Learning: Theory to Practice." New Directions for Adult and Continuing Education 1997.74 (1997): 5-12. Print. In this article, a transformative learning process has been proposed by the author in that the stress is upon critical thinking. The article presents that the thinking in order to learn must be comprised of autonomous and critical cognition instead of straight absorption of

Pericles Funeral Oration (after 490 BCE) from Thucydides, The Essay

Pericles Funeral Oration (after 490 BCE) from Thucydides, The Peloponnesian War - Essay Example Historians and scholarly readers may find this oration packed with clues and information on the culture, government and economy of Athens in Pericles’ era yet its validity raises speculations among others. The eloquence of Pericles’ testimonies, as recorded by the Greek historian Thucydides, could indeed make a reader believe his description of Athens as the real Athens. Pericles described Athenians as people with a sense of pride and a hint of arrogance as he restated their glories through every battle and the gratifying courage and character of each Athenian. He praised their ability to live their life as they wanted both in time of peace and war, and noted that they can still have pleasure and relaxations even in the time of difficulty. Athenians, as he described, acquired homes satiated with beauty and goods from their lands and from other country (Brians par.6). He further boosted the morale of the soldiers and their families as he sang in praises that â€Å"Our enemies have never yet felt our united strength† (Brians, par.7) claiming their military force to be as invincible once fought in union. This strength sterms from education and training instituted from the early ages of the Athenians therefore making them audacious and confident at every peril they may come across. Power, versatility and grace are the forces that embrace each Ath enian’s personality making them a country envied by their neighbors. He further described their government as democratic â€Å"for the administration is in the hands of the many and not of the few† – a picture of a perfect nation in the hands of the people (Brians par.7). It can be noticed that only a few words were dedicated to confer the flaws of Athens such as presence of poverty in their economy and unequal treatment for the women (Brians par.12). Instead it was soaked in positivity and praise. This speech can be a basis for

Segment and Profiling Examples Essay Example for Free

Segment and Profiling Examples Essay * CARL’S JR. The brand continues its growth with an emphasis on quality, service and cleanliness, pioneering concepts such as partial table service and self-serve beverage bars. The introduction of the signature Six Dollar Burgerâ„ ¢ in 2001 marks the latest Carls Jr. ® advance in the quick-service industry, confirming the chains constant emphasis on product innovation and representing a desire to satisfy the tastes of young, hungry consumers. Who: male and female consumers between the ages of 18 – 25 with an average education level of a high school graduate or higher and a income level of 000 000. This also includes family consumers who typically consist of married or single parents with 1- 4 stay at home children and roughly $1300 of disposable income that is usually spent at QSR’s. Common lifestyle characteristics include parents who work full time and who are not always able to prepare a meal for their family, households where 3 of the four people in a typical family do not know how to cook, consumers who spend 71% of their time or more outside the house, consumers who spend a majority of their time in busy high traffic districts of the city and teenagers between the age of 15 – 19 who work full or part time jobs and or go to school full time. Consumers in this target market regularly make purchases at QSR’s 1 – 2 times a week and expect healthier more nutritious meal options such as specialty salads, deli style sandwiches and grilled chicken sandwiches. What: The overall nature of the message would be image intensive with a majority of advertisements directed toward tv, print (including coupons etc.) and internet banners/stream videos. Where: The target market exists mainly in suburban areas, high traffic business districts and in some rural areas of Canada. The weight of the media funding would be allocated primarily based on this info and population patterns. When: Since a majority of ads will be spent on tv, commercials would be aired Monday to Friday from 3pm to 10:30pm, playing 3, 40 second commercials in an hour. On weekends commercials would air from 11:00am to 10:00pm, 2 times an hour. How: By using the profile-matching strategy in all chosen forms of media Carl’s Jr. would be able to achieve the desired regional coverage needed to successfully launch into the Canadian market. This effort combined with ‘skip’ schedule advertising will generate awareness, interest and trial purchase Endorsements is a technique that Carl’s Jr. has already used somewhat successfully and could continue to do so by getting endorsements from celebrities that would be easily recognized and accepted by the target audience. This would include Lindsay Lohan, Jessica Alba and Sarah Jessica Parker who could add to the presentation with sexually blatant appeals that could be easily â€Å"confused† with benefits of the product. Such as an ad where one of the above celebrities would mention how they have met someone who gives them everything they want and keeps them satisfied with his â€Å"big†¦., thick†¦., so large I can barely get both hands on it†¦..†, these references would of course be toward Carl’s Jr. and the size of their new ‘Six Dollar’ Jalapeà ±o burger. Shaquille O’Neal, and Kobe Bryant could also be used to target the segment of customers who may be more influenced by the endorsements of professional athletes and their reference to the amount of meat found in the premier burger. With this type of commercial we would also introduce taglines and slogans to complete the message. For the ad endorsed by an attractive female celebrity the tagline would be â€Å"If we can get her this HOT, imagine what we can do for you.† this would introduce the Jalapeà ±o burger as a spicy meal to consumers who prefer a ‘kick’ to their food. The slogan used for the entire advertising campaign would be â€Å"We’re new. We’re more. And we can make it HOT.† * BROTHER’S BURGER Brothers Burger is a fast-casual restaurant that now has a total of 18 branches— six franchised and 12 company-owned — in Metro Manila, Baguio City, Cebu City. â€Å"We wanted to give the market good comfort good,† says Martin, the company’s vice president for business development and marketing. But it was Quito, a California-trained chef, who brought up the idea of selling a premium burger. To bring this idea to life, DJ and Martin quit their jobs to help Quito. Their burgers are all quite big and charbroiled a lot of health conscious people who order this if they are craving for burgers. * BURGER MACHINE BURGER MACHINE IS THE MARKET LEADER OF THE BURGER-ON-WHEELS SEGMENT OF THE FAST FOOD INDUSTRIES IN THE PHILIPPINES OPERATED BY FRANCHISEES NATIONWIDE. Burger Machine is the market leader of the burger-on-wheels segment of Philippines Food Industry. To simply put it, Burger Machine is the National Burger Stand of the Philippines. 🙂 (Among the other famous burger stands in the Philippines are: Angels Burger, Scott Burger Buy 1 Take 1 Burgers, etc). Burger Machine is not the resto type, it has been consistent in identifying itself as the-burger-next-door; you can see it everywhere, in every block, and in every corner possible. It is open 24 hours, the reason why it earned its name the burger that never sleeps. * McDonalds McDonalds has segmented their products according to bases of Demographic, Psychographic and Behavioral. They have segmented their products and positioned their products according to kids, students and family. But they haven’t segmented their products according to Adult target group. And also haven’t started segmented related to breakfast in every outlet. * Happy Meal for Kids. Playing area for Kids Music and Dance floor for youth. Toddler zone -an active play environment with age-appropriate games that develop physical coordination and social skills. Active zone-designed for children aged four to eight that promotes physical fitness through fun play Sports Zone-a series of sports-oriented activities to promote aerobic exercise for children aged nine to 11 Parent Zone-features seating and provides a monitoring area for their children; and the Dining Area which allows family to eat. Geographical segmentation From geographical segmentation above we can see that McDonald offered their services based on certain country basic food. Demographic/psychographic segmentation Demographic segmentation divides the market into groups based on variables like gender, age, nationality, religion, family life cycle and family size. McDonald offered their services by segmented their customer based on age, religion and family life cycle McDonald segmented their product based on customer’s religion To offer the best services McDonald still concern about variations due to differing tastes and cultural issues for their customer over the world. For example: ‘Demographic segmentation divides the market In Malaysia, In Muslim country like Malaysia pork is not due to Muslim dietary laws, the hamburger is called beef burger avoiding the word â€Å"ham† (McDonald Malaysia). Additionally, in North African Morocco as well as other Muslim countries, all meats is slaughtered in the halal method and labeled as such. On The other hand, In Israel, kosher dietary laws forbid the mixture of the meat and the dairy product, because of this, cheeseburger are not popular. McDonald runs kosher restaurants in Jerusalem and in Buenos Aires (Gurdian Unlimited, 2007), Argentina and offer a â€Å"Passover bun† (only in Israel) for the eighty day period in which practicing Jews abstains from leavened bread. Contrary, â€Å"Veggie burger† are offered wherever there is significant demand, including India and much Western Europe, but McDonald rarely certificate it product as vegetarian. Indeed, McDonald’s was subject to high profile lawsuit and eventually forced to apologized for using small beef in the preparation of fries marketed as cooked in 100% vegetable oil. While in the liberal countries like The United States McDonald offer any kinds of food which one of it not available in other countries such as, hamburger, big n tasty, crispy chicken mCclub, McRib Jr, bacon egg and cheese bagel, BBQ bacon chicken mCgrill and cherry pie. (Bizjournal strictly business, strictly local, 2001) Behavioral segmentation Behavioral segmentation focuses on dividing consumer based on their knowledge, attitudes, uses, benefits sought, or responses to company’s product (McNamee McDonnell, 1995). One of the best form of segmentation is to divided buyers according to the different benefits that they want to get by purchasing the product. Usually, people who look for in their product class or look for each benefit. For example, McDonald provide McDelivery for 24 hour, this the only one delivery service that not stop even once in a while a day by just call it and order, after that within a minute it comes to your place with the food that still hot and fresh. For example, they who are working until late night in the office or they who are not sleep at night, they use this service to feed them because not all McDonald restaurants is open for 24 hour, certain McDonald restaurant only open until 2 am in the morning, for customer who look for each benefit they will just call McDelivery to send what they order rather than comedown directly to McDonald’s restaurant. McDonald segmented McDelivery menu based on the time that customer order: ∙ Breakfast extra value meals: bagel with omelet, big breakfast, hotcakes with sausage, hotcakes, sausage mCmuffin, egg muffin, fillet-o-fish, hashbrown. Happy Meal breakfast includes free toy: 2pc breakfast hotcakes. ∙ Lunch/Dinner/supper: big mag, double cheeseburger, fillet-o-fish, mcwings, French fries, mCchicken, mCspicy, grilled chicken foldover. Happy Meal lunch/dinner/supper includes free toy: chicken mCnugget, grilled chicken bun, chicken mCnugget. ∙ Sides: French fries, corn cup, apple dippers. ∙ Beverages: mCcafe cappuccino, mCcafe latte, mCcafe long black, coke/ coke light, sprite, ice lemon tea, jasmine green tea, 100% pure orange juice, limeade, iced milo, evian, fresh milk, hot chocolateor tea, hot milo. ∙ Dessert: McFlurry, sundae, apple pie. (McDelivery, 2006) McDelivery menu by McDonald (2006).. According to the data above, we can see that McDonald segmented their McDelivery menu based on how customers considering each benefit. Another behavioral segmentation in McDonald that we can guess is they proudly Big Mac, we can measure how customer is loyal to this McDonald’s product. In my opinion, Big Mac is one of popular burger in the world everybody knew it, know what it calls, know how to get it and know how it tastes. Year to year the sales of Big Mac keep on steadily and it is never drop under what we are predicted. On the other hand it sales also never suddenly totally increased, it is one of the evidence that Big Mac is reputable in common meanings it well-know because of it big size of burger under the brand of McDonald which all the people knows how it fast food feeder popular but it do not mean that this Big Mac do not have competitor. Nowadays, there is a lot of fast food feeder that serve any kind of burger with tempting taste and affordable price, this is what people said â€Å"the taste balance with the quality† which the brand is Burger King with their lot of menu choices and MOS burger that now serving their burger not with bread rather than rice, so many unique and unimagined ideas about how people create an interesting food and take business burger seriously. The reasons why this three brand of burger consume by community is because they all concern for the word halal kosher, they also know how to compete by creating the best test and design the appearances of burger until it brings kind of history to our life. Additionally, it also because of their good marketing which know how they persuade people and how they advertise their burger by make it commercial break that published in television, advertise their burger in big billboard, put their poster in bus until send their discount coupon (direct mai l) to public.